Website Privacy Policy

Effective Date: May 26, 2025

Northland Creative Wonders, LLC ("we", "us", or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This policy explains how we collect, use, and disclose information when you use our website for Lumen, the Illuminated GM Screen.

1. Information We Collect

We do **not** collect any personally identifiable information (PII) from users who simply visit or browse our website. However, we do collect the following **anonymous data**:

Country of origin
Device type and version
Browser type and version
Browsing behavior on our site

This information is collected using Zoho PageSense, a third-party analytics service. Zoho acts as our data processor under contract and handles data in compliance with applicable privacy laws. Review Zoho PageSense’s privacy policy here:

https://www.zoho.com/pagesense/privacy.html

We retain anonymized analytics data for no more than 12 months, after which it is automatically deleted.

Cookies and Tracking Technologies

We use cookies and similar technologies to understand how visitors interact with our site. Cookies are used **solely for analytics**—we do not use them for advertising, cross-site tracking, or behavioral profiling.

Consent Banner: We ask for your consent before placing any cookies, via a banner when you first visit.
Opt-Out: You can withdraw consent by clearing the browser cache for this site. You can also disable cookies at any time through your browser settings.

Newsletter Subscription

If you choose to sign up for our newsletter, we collect:

Name
Email address

Subscription is confirmed via a confirmation link (double opt-in). We use this information only to send you product updates, announcements, and marketing communications. You may unsubscribe at any time by clicking the “unsubscribe” link in our emails.

We do **not** combine your newsletter data with anonymous analytics data.

2. How We Use Your Information

We use the data we collect for:

1. Improving Website Performance – Analyzing anonymous usage data to optimize user experience.

2. Communications – Sending newsletters and product updates (with your consent).

We do **not** sell, rent, or share your personal information with third parties for their marketing.

3. Legal Basis for Processing (EU/UK Residents)

Consent: For newsletter subscriptions and cookie use.
Legitimate Interest: For analyzing anonymized data to improve our website.

4. Data Transfers

Your data may be processed in countries outside your home jurisdiction (e.g., U.S.) under **GDPR standard contractual clauses** and other lawful transfer mechanisms.

5. Your Rights

If you are in the EU, UK, or Canada, you may:

Access the personal data we hold about you
Correct any inaccuracies
Withdraw consent (for cookies or newsletters)
Request deletion of your data

We may ask you to verify your identity before fulfilling requests. We respond within 30 days.

To exercise your rights, contact us via:

Email: support@ncwonder.us

Mailing Address: Northland Creative Wonders, LLC; c/o Privacy Request; 800 Main St. #290, Holden, MA 01520

Privacy Request Form: Lumen Contact Form

6. Data Retention

Newsletter Data: Retained until you unsubscribe or request deletion.
Anonymous Analytics Data: Retained up to 12 months, then deleted.

7. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect personal data from them. If we learn we have collected data from a child under 13, we will delete it promptly.

8. Security and Limitations

We employ commercially reasonable safeguards and work with trusted vendors to protect your data. However, no system is 100% secure. Please exercise discretion when sharing personal information online.

9. Changes to This Policy

We may update this policy periodically. When we do, we will revise the “Effective Date.” For material changes, we will notify you by email (if subscribed) or via a prominent notice on our website.